Deena Rae was born and raised in Texas - home of bluebonnets, boots, beef and big hair - into a family that was in the printing and publishing industries. Her father was a computer programmer for major newspapers when the equipment took up whole rooms and mother has been a publisher for almost 40 years - trying, unsuccessfully, to bring her into the family business. ​Finally relenting in 2011, she officially joined The Book Connection - her mother's publishing and packaging company - as the Digital Director, to create the epublishing division. Her computer skills, willingness to help authors, love of literature, no-nonsense attitude and quick wit has helped shepherd many authors through the maze of digital and indie publishing. Quickly deciding she wanted to offer her services to more authors than just the ones her mother represented, she branched out on her own, opening E-BookBuilders January of 2012. The rest is history.