Why You Shouldn’t Just Email Your Book File

We’ve all done it—sent an EPUB or PDF straight from Gmail because it felt easier. But that’s a fast track to chaos and piracy. ARC delivery platforms don’t just send files—they protect them, track them, and help automate reminders so you can focus on writing the next book instead of chasing reviewers.

The Big Three ARC Tools for Indie Authors

BookFunnel: The Gold Standard

Best for: authors who want professional delivery and reader support.

Key Features:

• • Secure file hosting with optional watermarks
  • Device support (Kindle, Kobo, Apple, Nook, Android)
  • Reader support (they’ll help your readers get the book downloaded!)
  • Custom landing pages for opt-ins or direct ARC delivery
  • Integration with newsletter platforms like Brevo, MailerLite, and ConvertKit

Pricing: Plans start around $20/year for basic delivery and scale to $100+/year for advanced features.

Pros:

✅ Superb customer support

✅ Excellent download analytics

✅ File protection + device troubleshooting built-in

Cons:

⚠️ Learning curve for new users

⚠️ Must manually track review completion if not using integrations

EBB Pro Tip: Always enable watermarks and expiration dates on ARC links. It deters sharing and keeps your files safe.

BookSprout: Reviews on Autopilot

Best for: authors who want accountability and reminders baked in.

Key Features:

• • Built-in review reminder system
  • Readers must submit reviews before getting future ARCs
  • Automatic Amazon/Goodreads linking
  • Analytics dashboard to track review rates
  • Integrated community of active reviewers

Pricing: Free tier for 20 ARC readers; paid plans from $10/month for more.

Pros:

✅ Built-in enforcement (review deadlines & tracking)

✅ Streamlined communication with readers

✅ Public ARC listings for discoverability

Cons:

⚠️ Smaller reader pool than BookSirens or NetGalley

⚠️ Limited branding customization

EBB Take: BookSprout is ideal for debut or midlist authors who want structure and accountability without tech overwhelm.

StoryOrigin: The Swiss Army Knife

Best for: authors who collaborate or cross-promote.

Key Features:

• • ARC delivery and review tracking
  • Newsletter swaps and promo groups
  • Universal book links (perfect for wide authors)
  • Direct integration with mailing list platforms
  • Review reminders via email

Pricing: Free plan available; Pro plan around $10/month.

Pros:

✅ Great for growing your list alongside ARC delivery

✅ Easy dashboard to track reviewer progress

✅ Affordable and flexible

Cons:

⚠️ Fewer support options than BookFunnel

⚠️ Some tools locked behind Pro tier

EBB Take: StoryOrigin is fantastic for authors who want to mix ARC outreach with networking and newsletter growth.

Comparison at a Glance

Choosing the Right Tool for Your Workflow

If you’re a first-time author, start with BookSprout—it handles reminders automatically.
If you’re an established indie with your own ARC list, use BookFunnel for full control.
If you’re a networker building cross-promos, StoryOrigin gives you collaboration tools in one place.

Pro Tip: Don’t be afraid to mix tools. Many authors use BookFunnel for delivery and StoryOrigin for outreach.

Setting Up Your ARC Delivery Workflow

Find what works for you – your comfort level and ease of use determines how you will work best.

1. Upload your EPUB/PDF to your chosen platform.
2. Add reader instructions (review expectations, links).
3. Send personalized invites or share access link.
4. Track downloads and follow up with review reminders.
5. Close the ARC window after release and archive the data.

Save your templates—it’ll make your next launch 10x faster.

Security Settings That Actually Matter

Protecting your Intellectual Property and future sales is IMPORTANT!

• Enable link expiration dates (7–14 days max).
• Require email verification for downloads.
• Use individualized links for key reviewers.
• Add your copyright and name on every file’s title page.
• Keep ARC links private—never share publicly on social media.

Common Mistakes to Avoid

Don’t set yourself up for failure or reader discontent. Happy readers and reviewers is just as important as protecting your bottom line.

🚫 Sending ARCs without disclaimers.

🚫 Forgetting to test links on multiple devices.

🚫 Giving unlimited access without deadlines.

🚫 Ignoring follow-ups after the ARC period closes.

Automation helps, but communication still matters.