The Publishing Blog
Publishing is constantly evolving — platforms change, tools improve, and industry “best practices” don’t always keep up. This blog is where I examine publishing decisions in real time, sharing practical guidance, professional insight, and observations drawn from years working in book production and publishing consulting.
Some posts explore specific publishing topics in depth. Others respond to current tools, trends, or common points of confusion authors face right now. When a topic warrants a more structured or evergreen approach, it’s expanded into resources like the Publishing Foundations Series or In-Depth Education. Everything here is written with the same no-nonsense, professional lens that underpins the rest of my work.
Getting Paid as an Author: Invoicing, PayPal, and Cash Flow
Learn how authors can get paid professionally using invoicing, PayPal, and tools like Wave or Found while protecting cash flow and avoiding common mistakes.
Free Marketing Tactics You’re Probably Not Using (But Should Be)
Think you need a big budget to market your book? These free marketing tactics actually work—if you use them strategically.
Track Author Income Streams the Smart Way
Learn how to track multiple author income streams the smart way. Understand where your money is coming from and how to manage it like a business.
Paid Promotions: What’s Worth It (and What’s a Waste)
Paid promotions for authors can drive visibility—or waste your budget. Learn which promotions actually work, what to avoid, and how to spend strategically.
Royalties vs. Revenue: What Authors Are Actually Earning
Confused about royalties vs revenue? Learn what authors are actually earning, how costs impact profit, and why sales don’t always equal income.
Media Training for Authors: Turn Interviews Into Sales
Media training for authors includes turning interviews into sales assets. Learn how to repurpose interviews into content that drives visibility, authority, and book sales.
How to Price Your Books for Profit — Not Just Sales
Chasing sales isn’t the same as making money. Learn how indie authors can price books strategically for profit, with a simple pricing formula you can recreate in Excel or Google Sheets.
Media Training for Authors: Body Language & Likeability
Media training for authors includes mastering body language, energy, and likeability. Learn how your presence impacts interviews, authority, and book sales.
Quarterly Taxes & Year-End Prep Without Tears
Quarterly taxes don’t have to be terrifying. Learn how authors can plan ahead, avoid surprises, and prepare for year-end without stress.
Media Training for Authors: How to Stay On Message Without Sounding Scripted
Media training for authors includes learning how to stay on message without sounding rehearsed. Discover simple bridging techniques that keep you clear, confident, and conversational.
Deduct This, Not That: Understanding Author & Freelancer Expenses
Not every expense is deductible just because you’re an author. Learn which costs usually qualify, which ones don’t, and how to stay on the right side of the IRS.
Media Training for Authors: Craft Soundbites That Sell
Media training for authors includes learning how to craft short, powerful soundbites. Discover how to answer in 20–40 seconds and turn interviews into book sales.
Top 10 Tax Deductions for Indie Authors (That You Might Be Missing)
Many indie authors overpay on taxes simply because they don’t know what’s deductible. Here are ten common author tax deductions you might be missing.
Media Training for Authors: How to Avoid Hijacking Your Own Interview
Media training for authors starts with one rule: interviews are conversations, not lectures. Learn how to avoid hijacking your own interview and losing the room.
Money Matters: Setting Up Your Chart of Accounts Like a Pro
A chart of accounts doesn’t have to be intimidating. Learn how authors can organize income and expenses, plus see a practical example you can model for your own business.
Author Appearances: From Farmers Markets to Facebook Lives
Author appearances can boost book sales—but only if done strategically. Learn how in-person and online events support long-term marketing in 2026.
Banking, Bookkeeping & Budgeting: A Financial Survival Guide for Authors
Separate your book money from your coffee fund. This practical guide walks authors through banking, bookkeeping, and budgeting basics—plus modern self‑employed banking options.
Newsletter Nurture: Why Your Email List Still Matters
Email marketing still matters for authors in 2026. Learn why your email list outperforms social media and how newsletter nurture supports long-term book sales.
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