The Publishing Blog
Publishing is constantly evolving — platforms change, tools improve, and industry “best practices” don’t always keep up. This blog is where I examine publishing decisions in real time, sharing practical guidance, professional insight, and observations drawn from years working in book production and publishing consulting.
Some posts explore specific publishing topics in depth. Others respond to current tools, trends, or common points of confusion authors face right now. When a topic warrants a more structured or evergreen approach, it’s expanded into resources like the Publishing Foundations Series or In-Depth Education. Everything here is written with the same no-nonsense, professional lens that underpins the rest of my work.
Front Matter Fundamentals for Indie Authors
Front matter sets the tone for your book before page one. Learn what to include, what to skip, and how to position your book like a pro.
How to Get Your Book Into Libraries Without Draft2Digital
Learn how indie authors can get their books into libraries without Draft2Digital using print distribution, alternative platforms, and smarter publishing strategies.
Draft2Digital Fees Are Coming
Draft2Digital may begin charging authors to use its platform. Learn how this impacts your profit, pricing, and whether going wide still makes financial sense.
Before You Leave Draft2Digital, Do This First
Thinking about leaving Draft2Digital? Before you pull your books, learn how to analyze your sales data, identify top platforms, and make smarter publishing decisions.
Hidden Architecture of a Book: Structure Matters
Book structure isn’t optional—it’s the foundation of a professional reading experience. Learn how proper book architecture impacts readability, reviews, and sales.
Getting Paid as an Author: Invoicing, PayPal, and Cash Flow
Learn how authors can get paid professionally using invoicing, PayPal, and tools like Wave or Found while protecting cash flow and avoiding common mistakes.
Free Marketing Tactics You’re Probably Not Using (But Should Be)
Think you need a big budget to market your book? These free marketing tactics actually work—if you use them strategically.
Track Author Income Streams the Smart Way
Learn how to track multiple author income streams the smart way. Understand where your money is coming from and how to manage it like a business.
Paid Promotions: What’s Worth It (and What’s a Waste)
Paid promotions for authors can drive visibility—or waste your budget. Learn which promotions actually work, what to avoid, and how to spend strategically.
Royalties vs. Revenue: What Authors Are Actually Earning
Confused about royalties vs revenue? Learn what authors are actually earning, how costs impact profit, and why sales don’t always equal income.
Media Training for Authors: Turn Interviews Into Sales
Media training for authors includes turning interviews into sales assets. Learn how to repurpose interviews into content that drives visibility, authority, and book sales.
How to Price Your Books for Profit — Not Just Sales
Chasing sales isn’t the same as making money. Learn how indie authors can price books strategically for profit, with a simple pricing formula you can recreate in Excel or Google Sheets.
Media Training for Authors: Body Language & Likeability
Media training for authors includes mastering body language, energy, and likeability. Learn how your presence impacts interviews, authority, and book sales.
Quarterly Taxes & Year-End Prep Without Tears
Quarterly taxes don’t have to be terrifying. Learn how authors can plan ahead, avoid surprises, and prepare for year-end without stress.
Media Training for Authors: How to Stay On Message Without Sounding Scripted
Media training for authors includes learning how to stay on message without sounding rehearsed. Discover simple bridging techniques that keep you clear, confident, and conversational.
Deduct This, Not That: Understanding Author & Freelancer Expenses
Not every expense is deductible just because you’re an author. Learn which costs usually qualify, which ones don’t, and how to stay on the right side of the IRS.
Media Training for Authors: Craft Soundbites That Sell
Media training for authors includes learning how to craft short, powerful soundbites. Discover how to answer in 20–40 seconds and turn interviews into book sales.
Top 10 Tax Deductions for Indie Authors (That You Might Be Missing)
Many indie authors overpay on taxes simply because they don’t know what’s deductible. Here are ten common author tax deductions you might be missing.
Stay in the Loop — Without the Noise
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